Selected Project List
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Depth interviews with financial professionals, worldwide
New methodology plugs consumer input directly into concept and
feature development, USA
Website usability testing, pan-Europe
Consumer profiling in FMCG category, pan-Europe
Fast ad-hoc quantitative survey, Germany
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What do potential clients look for in online servcies?
Depth interviews with financial professionals, worldwide
Methodology
Qualitative, depth interviews
Countries
USA, Canada, UK, Netherlands, France, Spain, Hong Kong, Australia,
Brazil
Target Audience
Financial Professionals
Research Goal
Understand how potential clients currently use the internet and
online services; seek gaps between current and desired usage to
identify potential opportunities.
Project Description
Depth interviews were conducted with high-ranking professionals
worldwide. The interviews focused on finding global trends as well
as understanding important local country differences.
Lamberts Consulting worked closely with a network of international
partners to deliver consistent recruiting and moderation
worldwide. We prepared quick topline feedback as well as a
detailed comprehensive report based on close consultation with the
client.
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